How can the textile industry be changed from a big exporting country into a brand power?

Zhang Huaming believes that with the further expansion of China's economic domestic demand, consumers are more and more enthusiastic about quality goods and national brands. In the past, the export of textile enterprises was mainly processing and intermediate links. In this process, Zhang Huaming felt that foreign consumers also liked China's high quality goods. Therefore, he judged in the next export activities, will certainly to China high-quality goods (i.e. China design and manufacture of high quality goods Chinese), for China local brands of high-quality goods the proportion will be growing.

With the Chinese dream and the rise of the Chinese nation, our national pride has been greatly strengthened. For several years, it has been found that foreign luxury goods are just the same. Now, consumers have high hopes for Chinese brands. They want Chinese brands to integrate Chinese spirit and Chinese elements into their products." Zhang Huaming says.

The views on the silk culture brand construction Zhao Feng published, he believes that silk is natural, exquisite culture, if these two aspects can be well applied to the product, can no edge in today's vast chemical family and highlights the unique characteristics of the silk culture; on the other, the special skills of silk. Such as fabric selection, manufacturing method, embroidery printing and dyeing, Chinese has unique taste. In the creation of brand, if we can strengthen this research, the elements of Chinese traditional culture, refining the elements of fashion into today, will certainly be able to create a Chinese brand.

Zhao Feng said, are a collection of ancient Silk work China Silk Museum, from about 10 thousand pieces of silk pattern design, summarizes 3000 real patterns, then the decomposition of many elements, these elements into a database for designers to use.

Xu Wenying said that at present China's cotton, cotton yarn, cotton cloth, dyeing cloth, wool spinning, knitting and dyeing, including clothing production capacity, is the first in the world, but we still did not meet the textile and garment industry brand, consumers were out of fashion needs, this requires the development of our industry should consider how to realize the transition from the scale of growth to the quality and efficiency of growth, this is the upgrade of our so-called transformation. "China Textile Industry Association put forward in the past two years, by 2020, the textile industry to make China from a large textile country to a textile power transformation."." Xu Wenying says.

In addition, Xu Wenying pointed out that if China wants to realize the transformation from a large textile country to a textile power country, it must grasp the basic elements such as scientific and technological innovation, personnel training, energy conservation and emission reduction, sustainable development and so on. Among them, the innovation of science and technology applied to industrial transformation and upgrading, should pay attention to the following five aspects: one is through scientific and technological means to eliminate backward production capacity, improve the level of equipment; two is through technological progress so that the existing stock of assets has been optimized; three is through scientific methods, improve the level of energy saving and emission reduction in the upgrade in four; is in the continuous upgrading of product quality; the five is to strengthen the brand construction.