How does Chinese clothing industry form new supply and get out of new way?
"Selling clothes, sometimes 1 million yuan orders are difficult to find.". And sell solution, tens of millions of orders abound." Held in Qingdao Chinese clothing conference, red group chairman Zhang Daili told reporters that this year, the individual custom clothing business has experienced the test of the market, income growth, as a result, we have to find new markets, the formation of a new supply, out of a new way."
Under the new situation, the garment industry to break the high inventory, low turnover, high cost problem? New supply it come from? In the China clothing conference, some entrepreneurs and industry experts have many innovative ideas for each one airs his own views, let a person shine at the moment.
The new supply comes first with new technology.
"The changes brought by the new technology are extending from the retail side to the whole industry chain." Domestic brand white-collar group chairman Miao Hongbing said at the conference, represented by the Internet, to seize the new opportunities of technology, the garment industry is ushering in the channels, services, production of dense willow trees and bright flowers from many aspects such as".
For example, through big data analysis application to seize the consumer preferences, to achieve accurate supply; through the introduction of intelligent manufacturing and industrial Internet, reducing the cost to the inventory; experience upgrading through Internet technology, to provide quality services and so on.
Once the foundry industry henpel group through technological innovation and integration of the Internet, from the clothing manufacturing enterprises transition to a one-stop service platform. "In the past, we were only a small part of the industry chain. Now we have integrated the design, manufacture, sale and other links.". As long as the demand is brought up, we can make it out." Hempel group president Gao Min said at the meeting, Hempel more like the "bit", the garment industry through the introduction of cross-border cooperation partners on the platform, to create "sharing" mode of operation, to achieve a rapid response to the market, active.
Executive vice president of Chinese Garment Association Chen Dapeng believes that the application and extension of digital technology, network technology and automation technology in the industry, will increase the resources industry configuration, coordinated innovation ability, improve the production efficiency, make industry gradually moving towards intelligent. Seizing the opportunities brought about by the technological revolution and industrial change, China's apparel industry will build a new advantage in the global industrial structure.
Second, the new supply comes from new consumption.
Many experts believe that the moment the biggest opportunity is to upgrade consumption. This includes upgrades of products, channels and experiences.
"Clothing enterprises should adapt to and lead to changes in consumer lifestyles." Love Group Chairman Zhang Rongming think, in the product diversification today, especially the channel and experience of the upgrade, not only can increase the user "viscosity", but also from tap new markets.
Last year, "love women" came into being. Here, consumers can not only buy products, but also enjoy skin care, beauty, nail and other services, and experience a better life. In addition, love is planning to open a technology-based living museum, and the wisdom of life related products and services displayed here, to bring more experience to consumers.
Entrepreneurs believe that not only channels and experience of the upgrade, you can expand products, open the market space, the service itself also produce value, and even in the future than the value of the product even higher. All these will bring huge market space and business opportunities for industrial development, and will become an important engine for the new round of development of the industry.
The new supply will eventually come from good products.
"If one day we lose, don't blame others, it's because we haven't done enough."." Miao Hongbing admitted, once gifts accounted for a considerable proportion of women's brand white-collar workers, these days is not good. "We are really good products?" "to seriously study the characteristics and needs of the customer?" tourists dropped him almost every time in reflection: enough, consumer choice in the product space is large enough now, products do, will do fine industry, is the fundamental.
"Enterprise transformation, to some extent, is a kind of regression." Chen Guoqiang, vice president of the China Fashion Association, said, "for the clothing industry, no matter what the new concept, new fashion and new product form, the market demand for products will not change.". Grasp the essence of things, adhere to the perfect pursuit of technology and quality, the most basic work to achieve the most fine, will give the product long-term vitality.
